For brands, suppliers and manufacturers
Your catalogue, live in every retailer's store.
Publish your products once. SupSync pushes them into your distributors' online stores and keeps descriptions, images and specs up to date on its own.
No setup fee to talk. We will show you your own products live in a test store.
Chalk White
Interior matt emulsion
Slate Grey
Exterior masonry paint
Sage Green
Eggshell wood paint
Hartley Hardware
Halden Chalk White
Synced 1 min ago
Oakbridge DIY
Halden Slate Grey
Synced 2 min ago
Fenwick Decor
Halden Sage Green
Synced just now
Sound familiar?
If you supply
- 01
You send the same product sheet to ten retailers, and each one types it up differently.
- 02
You update a product and half your partners are still showing the old version weeks later.
- 03
Your images get cropped, compressed or swapped for a competitor's.
- 04
New retailers take weeks to get your range online.
If you sell
- 05
You spend hours copying descriptions and photos from supplier websites.
- 06
Every supplier sends their range in a different spreadsheet.
- 07
Your product pages read the same as every other stockist's.
- 08
A supplier changes a spec and your store is out of date before you notice.
Three steps. Then it runs itself.
Step 1: Supplier
Upload once.
Import your range from a CSV file, or add products by hand. Images, descriptions, specs and datasheets all live in one place.
Step 2: Retailer
Pick the products.
Retailers ask for access, the supplier approves, and they tick the products they want. No rewriting descriptions or editing photos: the copy is written for their local area and the images come straight from the supplier.
Step 3: Supplier and retailer
It stays in sync.
Products go live in the retailer's WooCommerce store in a click. Every change the supplier makes flows through automatically, every 5 minutes.
What syncs
Everything a product page needs, kept current.
SupSync carries the full product content from the supplier into each retailer's store, then sends it again on a schedule so nothing goes stale.
Re-synced every 5 minutes
Sent to every store
Names, SKUs and descriptions
Full and short descriptions, with each retailer's town and service area written in.
Images
Every product photo, in the order the supplier set.
Categories, tags and brands
Missing categories are created in the store, parents included.
Attributes and variations
Sizes, colours and other options arrive as real variations.
Weights and dimensions
Length, width, height and weight for each product.
Datasheets and manuals
Up to 10 files per product, listed as downloads on the product page.
Not synced yet: prices and stock
Each retailer sets its own prices. Price and stock sync is on the roadmap.
Brand asset library
One home for every brand file.
Logos, photos, videos, manuals and datasheets live in one shared library with 10 GB of space. Retailers download what they need, and you decide what they can see.
Folders that make sense
Organise files in nested folders, just like on your computer.
You choose what is shared
Show or hide each file for your approved retailers.
Bulk ZIP downloads
Retailers grab a whole folder in one download.
Lighter images, one click
Compress, resize or convert photos to WebP before they reach any store.
For retailers
Everything you need to sell the range.
Retailers find each supplier's official photos, logos, videos and datasheets in one place, so nobody chases files by email.
- Download one file or a whole folder as a ZIP.
- Use the official images in your store, social posts and in-store displays.
- Datasheets ready for customers who ask for the technical details.
Built for the brand, not just the shop.
Your brand, your way
Every retailer shows your official images, copy and specs. No more rewritten descriptions.
Faster time to shelf
A new stockist can have your range online the same day they are approved.
Local SEO, built in
Each retailer's name, town and service area are written into your descriptions automatically, so every store reads as local.
One home for brand assets
Logos, photos, videos and datasheets in one shared library. You choose which files your partners can see and download.
Everything maps across
Categories, tags, brands, attributes and variations land in the store just as you set them up.
Technical data included
Safety and technical datasheets travel with each product and show up as downloads on the retailer's product page.
Web development
Need a website too?
Our in-house team builds WooCommerce stores and brand websites, together with our development partner.
- 01
WooCommerce stores
Online shops for retailers, built on WooCommerce so supplier ranges can sync straight in.
- 02
Brand websites
Sites for suppliers and manufacturers that show off the brand and the range.
- 03
Ready for SupSync
We connect your new store to SupSync, so products can sync from launch day.
FAQ
Mostly WooCommerce, which works out of the box. If your retailers use a different platform, we can build a custom integration for it. Tell us what they use on the call.
Not yet. SupSync shares product information, and each retailer sets prices in their own store. Price and stock sync is on the roadmap.
Retailers can start free with up to 3 products, and upgrade for unlimited.
A list of your products as a CSV file (we give you a template), your images as files or links, and any datasheets as PDFs.
Most brands are live within a week. If you have a spreadsheet, we can usually import it the same day.
You do. Retailers have to ask for access, and you approve or decline each one. Your brand files stay hidden until you choose to share them.
Yes. Ask your suppliers to join, or email us and we will reach out to them.
What platforms does it work with?
Mostly WooCommerce, which works out of the box. If your retailers use a different platform, we can build a custom integration for it. Tell us what they use on the call.
See your own products in a live store.
30 minutes. Bring a product list and we will show you how it looks on the other side.
Prefer email? Write to info@supsync.co